What to do when you miss everything?
Please correct me when I'm wrong, but you only make your hand roughly 1/3 of the time. So, your opponent makes his hand 1/3 of the time too. So, not making my hand is not necessarily cause to give up on the hand because my opponent might have missed too. C-betting doesn't seem to be working for me. Cbetting should be the cure for getting people out of the pot when they have air, right? But I'm finding that plenty of people will call a Cbet with nothing, I even do it in the interest of not just giving up and being a folder. If you have an Ace or a pocket pair, you can try to go to showdown as cheaply as possible.
It feels way too expensive to bluff multiple streets, especially because your opponent might want you to continue betting. I know that I will fold to a Cbet on the turn. But, I don't know that my opponent is this way, and it's also very expensive whether it works or not.
But, I don't want to simply roll over to aggression either. I guess maybe these types of situations are what the fold button is for. It's easy to know what to do when you hit a draw or a strong made hand, but a lot of times I feel like you are in a situation that is not ideal. Like, having the top pair on the board but a weak kicker. Or having a set with a flush present. Or having a two pair when there is a straight on the board. How do you handle a hand when the villain might have a monster hand, might not, but you have a fairly nice hand?
Maybe you just keep pushing when you have something that beats top pair, because you have fold equity and because in most cases if you could see the villain's hand you would want to value bet anyway. Do you have a rule for yourself, that if your opponent is aggressive on three straight streets, do you respect it? Or, do you simply only play when the hand is severely in your favor, and let it go otherwise?